Frequently asked questions

Yes, within limits. The Court of Justice of the European Union held in Vanderborght (C-339/15) that a general and absolute ban on advertising healthcare services is incompatible with EU law. What each professional body regulates is the content and the form: what you may say, how you may say it, what you may show. That is exactly where we work.

The opposite. Compliance review comes before the campaign. We do not solicit patient testimonials, we do not publish before/after images where they are prohibited, and we never write “the best” or “number one”. Every creative is reviewed before publication.

Because we did it on ourselves first: our own healthcare businesses, real paid budgets, and a measured cost per new appointment. Evidence, not promises.

You start with a compliance and marketing review at €300, credited in full if you go ahead. After that, a monthly engagement priced against your plan. No long-term contract.

Both, with separate knowledge of each country’s framework and each professional body. The site is published in 10 languages because both markets have a large number of foreign-language practitioners.

It depends on the country, the body and the procedure itself. In several cases — particularly invasive aesthetic procedures — they are expressly prohibited. Even where permitted, conditions apply: a genuine case, identical shooting conditions, written consent, no retouching. Our rule is simple: if it is not clearly permitted, it does not go out.

Making it easy for a satisfied patient to leave a review is usually acceptable. Asking for specific content, offering anything in return, or filtering who gets asked is not — and in many jurisdictions it also breaches the platform’s own rules.

On clinical procedures, as a rule no: they are treated as pushing a patient towards a decision on price rather than need. There are exceptions for non-clinical services and for some professions. It is one of the first things we check.

Depending on severity: a warning, disciplinary proceedings, a fine, and for data protection issues a penalty from the supervisory authority. The most common practical cost, though, is different — the campaign comes down mid-flight and the budget is wasted.

Yes. Many clients start with a compliance review or a website alone. A monthly engagement makes sense when you want advertising and content running continuously, but it is not a precondition.

If it can carry decent speed and proper measurement, yes — we improve it. If it is built in a way that costs you appointments every day, we will say so directly and show you the difference in numbers.

You do, always. Meta and Google accounts are opened in your name and stay yours. If we ever stop working together you lose neither history nor data.

Not if we have agreed field and territory exclusivity. It is a premium term precisely because it costs us: we commit not to take on another practitioner in the same specialty and area while we work together.

Probably yes. The test is not the list, it is whether we can map your professional body’s advertising framework with confidence. If we cannot, we will tell you instead of experimenting on you.

Because it would be a lie. A single physiotherapist running one campaign and a five-specialty clinic in two languages across three locations do not cost the same. You get a firm price with your plan, before you commit to anything.

No. What you spend on Meta and Google goes directly to them from your own account. We charge for our work. That way you can see exactly where every euro goes.

No long-term contract. We do ask for a realistic horizon: SEO and content do not show their worth in three weeks, and we will tell you that before we start rather than let you discover it afterwards.