Every field gets its own compliance file

Our sharp end, and the reason the company exists. We run our own dental clinic, so we know what an empty chair costs and what it means to have a full book of the wrong cases. Dentistry combines a strict advertising framework with the fiercest local competition — a combination that punishes careless marketing.

• Campaigns per treatment, not a generic “dentist”
• Informative content that pre-empts the price question
• Local SEO and a Google profile built for your catchment

Watch out for: before/after images, patient testimonials, offers on treatments.

The largest market and the least uniform. A dermatologist has visual results that work superbly in advertising — and the tightest restrictions on how they may be shown. A multi-specialty clinic has a different problem: many specialties, one identity, and a phone line that has to ring correctly.

• Separating specialties without fracturing the brand
• Visual content that stays inside the limits of the specialty
• A booking path that does not drown reception

Watch out for: promises of outcome, comparative claims, imagery of procedures.

The most favourable framework of all: looser rules, content that spreads by itself, and owners who decide emotionally and quickly. Organic content performs unusually well here, and local competitors rarely do serious marketing.

• Organic video from real cases, with consent
• Campaigns for vaccinations, check-ups and emergencies
• Care subscription plans that stabilise revenue

Watch out for: claims about medicines and treatments, pricing of clinical procedures.

Numerous, scattered and underserved. Budgets are smaller but demand is steady and the patient journey is short: they see, they ask, they book. Consistency and ease of contact win here — not the biggest spend.

• Small, steady budgets with a clear cost per appointment
• Content that demonstrates method rather than promises
• Booking and reminder automation

Watch out for: claims of cure, nutritional promises, scope-of-practice limits.