Marketing services for healthcare professionals

We build and run campaigns on Facebook, Instagram and Google Ads with one objective: new appointments at a cost that makes sense for your specialty. Copy and creative are written from the start to pass two different filters — the platform’s policy and your professional body’s rules. General agencies confuse the two constantly.

• Campaigns built around the appointment, not the impression
• Copy reviewed against your professional body’s rules
• Budget management with monthly cost-per-appointment reporting
• Geographic targeting matched to your real catchment area

A steady flow of new appointments at a known, measured cost per patient.

SEO brings the patient searching for “dentist near me”. AEO — answer engine optimisation — is the new part: when someone asks ChatGPT or Google’s AI which clinician to see, somebody has to be the answer. We work both through informative content that answers real patient questions, a format that is permitted everywhere, including where advertising is tightly restricted.

• Technical SEO, speed and structured data
• Content that answers the questions your patients actually ask
• Local SEO for your city and catchment area
• Structure that language models can read and cite

Organic patients who keep arriving after you pause the ads.

Patients choose a clinician emotionally and justify it rationally. We produce short video, premises and team photography, and educational material that shows who you are and how you work — without exaggerated claims or promises of outcome, which are the first things professional bodies prohibit.

• Short video for Instagram, TikTok and YouTube
• Professional photography of your premises and team
• Informative writing that answers genuine patient concerns
• A publishing schedule that does not die in month three

The patient trusts you before they pick up the phone.

Most practice websites are electronic brochures: pretty, slow, and with no obvious way to book. We build pages that load fast on a phone, explain in ten seconds why you, and offer a clean path to an appointment — with measurement in place so we know what works.

• Mobile speed and appearance treated as the priority
• A clean path to booking or calling
• Structured data for Google and answer engines
• GDPR-compatible consent handling

More appointments from the traffic you already have.

Your Google profile is often the first — and only — impression. We set it up properly, keep it current, and work on reviews the way the rules allow: we do not buy reviews, filter who leaves them, or write them. We build a simple, consistent process that gets your already-happy patients to speak.

• A complete, correctly categorised Google profile
• A process that earns genuine reviews, with nothing offered in return
• Review responses that never breach patient confidentiality
• Monitoring of mentions across platforms

A better first impression every time somebody searches your name.

We look at everything you publish today — site, ads, social, Google profile — and run it through your professional body’s rules. You get a written report: what must come down now, what is borderline, and a 90-day plan for growing without risk. Many clients start here and nowhere else.

• Review of all your public material
• A prioritised list of what needs fixing
• A 90-day plan matched to your specialty
• The fee is credited if you go ahead

You know exactly where you stand — before your professional body writes to you.